Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior

Publication date: Available online 18 April 2020Source: Computers in Human BehaviorAuthor(s): Cindy Lombart, Elena Millan, Jean-Marie Normand, Adrien Verhulst, Blandine Labbé-Pinlon, Guillaume Moreau
Source: Computers in Human Behavior - Category: Information Technology Source Type: research