Extreme action costs popular support for protest movements, new study finds

(University of Toronto, Rotman School of Management) New research has found that social change advocates face an 'activist's dilemma.' While extreme actions can bring more attention to a cause than moderate ones, they are more likely to diminish support, even among natural sympathizers, the study found.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news