Social norm nudges in shopping trolleys to promote vegetable purchases: A quasi-experimental study in a supermarket in a deprived urban area in the Netherlands.

CONCLUSIONS: This quasi-experimental study showed that a nudge inlay in shopping trolleys communicating a social norm on vegetable purchases and indicating a distinct place to put vegetables in the trolley increased vegetable purchases among supermarket customers.
PMID: 32247896 [PubMed - as supplied by publisher]

Source: Appetite - April 1, 2020 Category: Nutrition Authors: Huitink M, Poelman MP, van den Eynde E, Seidell JC, Dijkstra SC Tags: Appetite Source Type: research