Direct-to-Consumer Prescription Drug Advertising and Patient-Provider Interactions

Discussion:
These results suggest that direct-to-consumer advertising is driving some patients to discuss specific products with their health care providers but that most patients do not believe advertising has a negative influence on the patient-provider interaction itself.

Source: Journal of the American Board of Family Medicine - March 15, 2020 Category: Primary Care Authors: Sullivan, H. W., Aikin, K. J., Berktold, J., Stein, K. L., Hoverman, V. J. Tags: Brief Report Source Type: research