Don't blame the messenger -- unless it's all stats and no story

(University at Buffalo) In some cases of ineffective messaging, it might be appropriate, despite the aphorism to the contrary, to blame the messenger. " Our findings suggest that telling stories when communicating can make the speaker appear more warm and trustworthy, as opposed to... providing only statistics and figures, " says UB researcher
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news