Towards the sales force of the near future

Let this statistic sink in: Around 70% of HCPs are now digital natives. It ’s just one factor that is changing the way doctors want to interact with pharma today.   Their needs and priorities are evolving fast and pharma sales must adapt. Face-to-face meetings are a dwindling preference from a cohort of doctors who are under greater time pressure, want clinically relevant insights at their convenience and who are increasingly turning to online solutions. The desire for more online and remote engagement is clear, says Mads Bjarni-Kornbech, VP, Marketing&Communications at Agnitio. “Our fastest growing channel is the remote channel. There is a lot of potential in adapting to these new engagement forms and empowering engagement beyond face-to-face.”   Pharma is still working out the best ways to work with this new reality. And it is eager to learn - more than 1000 life science folk from more than 100 companies attended eyeforpharma ’s recent webinar on the topic.   But they want proof that the effort is worth it too. One of our poll questions from the webinar showed that being able to demonstrate the value and return from digital investments was one of the top drivers for tuning into the webinar.   Agile feedback For those sales teams that succeed in getting the new rules of engagement right, the prizes are great.  The scope to use digital tools to gather better and more timely information, to...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news

Related Links:

ConclusionWe conclude that POx has a limited validity as a primary endpoint for clinical studies in PH1 patients with stable kidney function. In addition, it does not correlate to SCr and eGFR in this group of patients.
Source: Pediatric Nephrology - Category: Urology & Nephrology Source Type: research
Last week I was contacted by Stephen Quinn, a Ph.D. student at Queen’s University in Belfast. He informed me about a study called IMPaCCT whose intent is to look at the effect that the current Covid-19 crisis has had, and is having, on pre-cancer, cancer and rare disease patients and their caregivers. The researchers, which include Stephen, hope to be able to use this data to inform patients and caregivers, as well as publish their findings in scientific journals. He asked for my help in reaching out to smoldering myeloma and MGUS patients. Of course! So, how can we help? By taking their online SURVEY. I am about to...
Source: Margaret's Corner - Category: Cancer & Oncology Authors: Tags: Blogroll ImpaCCt study Source Type: blogs
Phenylketonuria (PKU) is an inherited metabolic disorder characterized by reduced activity of phenylalanine hydroxylase resulting in elevated blood phenylalanine (Phe) concentration. Despite some obvious ocula...
Source: Orphanet Journal of Rare Diseases - Category: Internal Medicine Authors: Tags: Research Source Type: research
Symptomatic spinal stenosis (SSS) is a well-known medical complication in achondroplasia. The reported prevalence of SSS is 10 to 30%, an estimate based on small studies or selected populations. No population-...
Source: Orphanet Journal of Rare Diseases - Category: Internal Medicine Authors: Tags: Research Source Type: research
We report a case of BADI in a 10-year-old child after accidental exposure to a herbal insecticide. Spontaneous iris repigmentation was observed during the follow-up period.
Source: Indian Journal of Ophthalmology - Category: Opthalmology Authors: Source Type: research
Fibrodysplasia ossificans progressiva (FOP) is a rare autosomal-dominant disease characterized by heterotopic ossification (HO) in soft tissues and caused by a mutation of the ACVR1A/ALK2 gene. Activin-A is a key...
Source: Orphanet Journal of Rare Diseases - Category: Internal Medicine Authors: Tags: Research Source Type: research
Mayer-Rokitansky-K üster-Hauser (MRKH) syndrome is a rare congenital disease characterized by uterovaginal agenesis. The diagnosis of MRKH syndrome generally leads to considerable emotional burdens on patients....
Source: Orphanet Journal of Rare Diseases - Category: Internal Medicine Authors: Tags: Research Source Type: research
Birt-Hogg-Dub é syndrome (BHD) is a rare autosomal dominant disorder caused by mutations in the FLCN gene coding for folliculin. Its clinical expression includes cutaneous fibrofolliculomas, renal tumors, multiple...
Source: Orphanet Journal of Rare Diseases - Category: Internal Medicine Authors: Tags: Research Source Type: research
Limb-girdle muscular dystrophy recessive 1 calpain3-related (LGMDR1), previously known as LGMD2A, is a disease caused by mutations in the CAPN3 gene. It is characterized by progressive weakness and muscle degener...
Source: Orphanet Journal of Rare Diseases - Category: Internal Medicine Authors: Tags: Research Source Type: research
Sj ögren syndrome (SS) is a rare disease in pediatrics, and little attention has been paid to the clinical feature in these patients. To date, there are few cases concern about neurological and nephrological di...
Source: Pediatric Rheumatology - Category: Rheumatology Authors: Tags: Case Report Source Type: research
More News: Cancer & Oncology | Conferences | Contracts | Hospitals | India Health | Learning | Marketing | Medical Devices | Pharmaceuticals | Rare Diseases | Science | Statistics | Training | Universities & Medical Training | Workshops