Time Really Can Be Money
By KIM BELLARD
If you are not an IKEA
fan, or haven’t been spending any time in Dubai, you may have missed the
chain’s marketing campaign to help promote its second store in the area.
Titled “Buy With Your Time,” customers got store credits for how long
they spent getting to the store.
Gosh, that’s something
that should make any self-respecting critic of the U.S. healthcare system perk
up. Count me as intrigued.
The campaign involved
checking the customer’s Google Maps’ Trip tab to determine how long it took
them to get to the store. IKEA benchmarked the average hourly wage in
Dubai, and converted the travel time into how much credit they’d
generated. It works out to about $29/hour, or $0.48 per minute.
Spend long enough getting there and you could get a free coffee table or even a
bookcase. Prices in the store include the equivalent time currency.
An IKEA spokesperson explained:
“Before the birth of this campaign, we realized two things: time is precious today, and many loyal IKEA customers spend a significant chunk of it visiting our locations, which are sometimes away from the city center. We think it’s only right to reward our customers’ efforts by repaying them for the time spent reaching us. It’s our way of helping the Dubai community make the most of every minute.”
It is believed to be the first time a reta...
Source: The Health Care Blog - Category: Consumer Health News Authors: Christina Liu Tags: Medical Practice Patients Buy With Your Time Ikea Kim Bellard Source Type: blogs
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