Consumers value products more on sunny and snowy days but not when it rains

(University of British Columbia) Weather is an ever-present force in consumers' daily lives, yet there is little marketing research on how it affects consumers and businesses. A new UBC Sauder School of Business study reveals that sunny and snowy conditions trigger consumers to mentally visualize using products associated with the respective weather, which leads to consumers placing a higher value on them. Researchers also found the link between weather and higher product valuation only works for products that are related to being outside.

https://www.eurekalert.org/pub_releases/2020-02/uobc-cvp022620.php

Source: EurekAlert! - Social and Behavioral Science - February 27, 2020 Category: International Medicine & Public Health Source Type: news