The numbers behind pinkification..

The NFL has decided to cut back on their pinkification... They will stop using pink penalty flags in week 6 - I have no idea when week 6 is but assume it is sometime around now. That is how much I know about football. But do not be too upset as they will still use pink cleats, wristbands, gloves, sideline hats, helmet decals, captains' patches, chin cups, shoe laces, skull caps, sideline towels, eye shield decals and quarterback towels.The reason given for the stop is that pink penalty flags can easily be confused by players with the other flashes of pink. Out of the corner of your eye, was that a pink penalty flag dropped or another player running by or a dropped quarterback towel? I guess it can be confusing to players but then I find the whole game confusing. Pink penalty flags are a small portion of the NFL's efforts.The  big picture effort is called a Crucial Catch and is a partnership between the American Cancer Society and the NFL and supported by corporate sponsors. This has been going on since 2009. It is not very altruistic of the NFL as they are trying to recruit more female fans, particularly younger ones.But here are the real details behind this all. How much do you think the NFL must have donated in the past four years? Guess a number and read below:"This is where the campaign gets murky. While all proceeds from auctioned game-worn items go to breast cancer causes, the league declines to say what portion of the apparel sales do. Inquiring minds can est...
Source: Caroline's Breast Cancer Blog - Category: Cancer Tags: pinkification donating pink washing Source Type: blogs