Has National Colorectal Cancer Awareness Month increased endoscopy screening rates and public interest in colorectal cancer?

ConclusionsNational Colorectal Cancer Awareness Month is associated with an increased public interest in colorectal cancer based on user Google search trends. Yet, this has not translated into a demonstrable increase in the rates of screening. This presents an opportunity to capitalize on this increased public interest and harness this enthusiasm into increased screening.
Source: Surgical Endoscopy - Category: Surgery Source Type: research