Fonts in campaign communications have liberal or conservative leanings

(Virginia Tech) 'This research is of interest to anyone who cares about political communications, and the results have clear implications for political campaign professionals,' said Haenschen. 'When you're choosing a candidate's visual identity, you need to consider how people perceive that font.'
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news