Marketing on a Micro Budget

Note from Phil: This is a topic I get asked about all the time, and I thought it was time to share someone else’s point of view on marketing on a micro budget. Enter Chris Garrett. A solid marketing campaign is one of the most important tools when it comes to building your business, but the costs can seem overwhelming. With some clever planning and some tips from the pros like our friend Phil, you can coordinate successful marketing without breaking the bank. Bringing them in Drawing customers into your store can be expensive, but try some of the classic, low-budget standards that businesses have relied on for decades. Use an inexpensive A-frame sign to lure customers in off the sidewalk. Flyers can be a great way to raise awareness of your company without requiring a huge investment, and on the local level they can be incredibly effective. Community involvement is another excellent way to create brand awareness and to build customer loyalty. More and more consumers are considering the ethical behavior of companies when deciding to spend their money. They care whether or not a company cares, and by getting involved in community events, either through sponsorship or volunteering, you can demonstrate to your customers that you care about more than the thickness of their wallets. Setting up cross-promotions with other small businesses can help reduce the cost of traditional advertising like newspaper or radio ads. Consider putting together some kind of event that you can ...
Source: Phil Gerbyshak - Category: Life Coaches Authors: Tags: Uncategorized Source Type: blogs