Integrating community and e-commerce to build a trusted online second-hand platform: Based on the perspective of social capital

Publication date: April 2020Source: Technological Forecasting and Social Change, Volume 153Author(s): Nuan Luo, Yu Wang, Mingli Zhang, Tao Niu, Jianbo TuAbstractTaking Xianyu (Taobao second-hand platform) for an example, this study proposes a framework to identify the integrative effect of community and e-commerce on building the “trustworthiness” of online second-hand transaction platform. Research data was analysed by structural equation modelling based on 565 valid questionnaires. The results revealed that e-commerce service quality (system quality, security assurance, product variety and service support) and community quality had direct and interaction effects on users’ perceived trust, which consequently affected their transaction intention. The findings shed light on how web communities should be used to lead to optimal results in the context of online second-hand transaction.

Source: Technological Forecasting and Social Change - January 17, 2020 Category: Science Source Type: research