Just When You Thought Meta Tags Were Safe, Along Comes Twitter's "Ad Card"

You might recall this post I made three years ago: "Who's in Charge of Your 'Invisible' Metadata? WARNING: Don't Invoke the 'Invisibility Rule'".In that post I pointed out that Google automatically grabs meta data or "tags" (invisible text that describes the content of the web page) from Rx product web sites when generating the content for natural search results. Meta data text is written by the web developer, but it is visible to the Google search engine, which republishes it verbatim as if it owns the content without getting permission from the web developer.If you are an unscrupulous pharma marketer, you can use this to your advantage as Pfizer did for Viagra -- the viagra.com metadata text is basically an ad for Viagra that does NOT include any fair balance as required by FDA.The FDA never sent Pfizer a letter regarding the Viagra meta data issue. It did, however, send a letter to Novartis citing violative content in a Facebook "Share Widget" that Novartis created for Tasigna. The widget, like the Google search engine, displayed otherwise invisible meta tags -- created by Novartis or its agency -- within the widget that appeared on the Facebook pages of people who opt to share the content of the Novartis Facebook page.FDA said: "The shared content is misleading because it makes representations about the efficacy of Tasigna but fails to communicate any risk information associated with the use of this drug" (see "Implications of FDA’s Warning Letter to Novartis Regarding ...
Source: Pharma Marketing Blog - Category: Pharma Commentators Tags: AstraZeneca social media meta data Source Type: blogs