Encouraging Adults to Choose Healthy Now: A Hawai ‘i Convenience Store Intervention

Convenience stores are an important source of food in lower income US communities, but they tend to carry more varieties of unhealthy options relative to healthy options.1 –4 Healthy retail interventions seek to improve access to healthy food options and influence consumer behavior through the 4 P's of marketing: product, placement, promotion, and price.4,5 One strategy is displaying point-of-decision prompts (PDPs), shelf labels or signage at the point of purchase, to help customers identify healthy options and encourage them to make healthier selections.

Source: Journal of Nutrition Education and Behavior - January 1, 2020 Category: Nutrition Authors: Toby Beckelman, Bronwyn M. Sinclair-White, Meghan D. McGurk, Carolyn Donohoe-Mather, Uyen Vu, Lance K. Ching, Catherine McLean Pirkle, Tetine L. Sentell, L. Brooke Keliikoa Tags: GEM No. XXX Source Type: research