Direct-to-consumer fertility tests confuse and mislead consumers, Penn study shows

(University of Pennsylvania School of Medicine) Direct-to-consumer hormone-based 'fertility testing' for women is viewed by consumers as both an alternative, empowering tool for family planning, and a confusing and misleading one, according to the results of a new study from Penn Medicine.
Source: EurekAlert! - Medicine and Health - Category: International Medicine & Public Health Source Type: news