Advertising Placement in Digital Game Design Influences Children’s Choices of Advertised Snacks: A Randomized Trial

ConclusionsChildren’s choice of the test brand was significantly influenced by the rewarded video advertising condition (compared with control, banner advertising, and advergame conditions). This technique is prevalent across online and application games that children play yet the effects of using rewarded video advertising to promote food brands have not been explored from a public health perspective. This study contributes to the understanding of modern strategies used to market unhealthy foods to children.
Source: Journal of the Academy of Nutrition and Dietetics - Category: Nutrition Source Type: research