What ’s the Big Deal about Data in Medtech?

Discussion, “Top 5 Things You Need to Know about the Implantable Internet of Things." Brian Chapman, partner and leader of ZS’s medtech practice of ZS, attributes today’s focus on data to the intersection of two important things: "A general recognition that understanding more and connecting actions with outcomes will provide feedback and understanding that will drive standards of care. This is not new, but as capabilities rise in data collection, aggregation, and synthesize rise, and coupled with machine learning, the promise of data in healthcare is becoming even more obvious. "Entrant of big, ostensibly ‘tech’players into healthcare has everyone realizing the potential. If you want to look for additional supporting trends, look no further than Google’s proposed acquisition of FitBit, which is about both hardware and, possibly more importantly, access to an enormous trove of data. More proof in the news cycle recently is the visibility that just emerged about the relationship between Google and Ascension, which is all about data." Teresa Prego, senior vice president of marketing and business development, explained the connection between digital health and data during her keynote talk at MD&M Minneapolis. “How do you even define digital health? [It’s] taking technologies, information management, and advances in pulling information...
Source: MDDI - Category: Medical Devices Authors: Tags: Digital Health Source Type: news