Is Movember synonymous with moustaches or men's health? An examination of internet search activity for prostate and testicular cancer during the campaign

ConclusionWe concluded that the Movember campaign is consistently linked in the public consciousness with novelty facial hair and only weakly associated with an awareness of prostate and testicular cancers. Whilst the funding generated by the campaign should be commended, more could be done to link the campaign and moustaches to awareness of common male cancers.
Source: Irish Journal of Medical Science - Category: General Medicine Source Type: research