The limits of generalizability: Why good theory can have bad outcomes

Publication date: Available online 18 November 2019Source: TechnovationAuthor(s): Jonathan D. LintonAbstractGeneralizability is the goal for scientists (both social and natural). In the social sciences invoking generalizability is more problematic as it is often based on assessment of a mainstream population, but may not apply to groups outside of the mainstream. This is a significant challenge to developing appropriate policy and interventions suitable for Other groups. An example is given of how this concern was overcome through consideration of the Voice Of the Customer (VOC) and utilizing cognitive maps to consider the challenge of diabetes in two Canadian First Nations Communities. An understanding of the limits to generalizability is important in cases where cultural, geographical, or political differences exist. This is not only an important consideration for practitioners in search of successful interventions, but also academics trying to understand and contribute to knowledge in a variety of fields; including the diffusion and adoption of innovation.
Source: Technovation - Category: Science Source Type: research