Is Facebook a viable recruitment tool?

CONCLUSION: Successful recruitment strategies must provide access to the population of interest and in sufficient numbers to provide a good representative sample of the population of interest for the study. Facebook provides efficient cost-effective access to target populations. IMPLICATIONS FOR PRACTICE: As communication technology advances, nurse researchers must learn to adapt to the changing avenues of communication to reach potential study participants. Effective recruitment and a good representative sample is the key to reliability, validity and transferability of research findings. PMID: 31724345 [PubMed - as supplied by publisher]
Source: Nurse Researcher - Category: Nursing Authors: Tags: Nurse Res Source Type: research