Artificial intelligence and immediacy: Designing health communication to personally engage consumers and providers

Conclusion: AI can enhance the “immediacy” of ehealth by humanizing health promotion efforts, promoting physical and emotional closeness, increasing authenticity and enthusiasm in health promotion efforts, supporting personal involvement in communication interactions, increasing exposure to relevant messages, reducing demands on healthcare staff, improving program efficiency, and minimizing costs.Practice implications: User-centered AI approaches, such as the use of personally involving verbal and nonverbal cues, natural language translation, virtual coaches, and comfortable human–computer interfaces can promote active information processing and adoption of new ideas. Immediacy can improve information access, trust, sharing, motivation, and behavior changes.
Source: Patient Education and Counseling - Category: Global & Universal Authors: Tags: Special Section on Health Communication and Artificial Intelligence. Guest Editors: Nancy Green, Sara Rubinelli, Donia Scott, Adriaan Visser Source Type: research