Google ’ s Acquisition of FitBit: Boon or Doom for the fitness tracking industry?

There were rumours and you’ve heard the news: Google acquired Fitbit for a whopping $2.1 billion. With millions of user’s data now in the hands of Google, will the tech giant’s latest leap in the fitness industry put said industry in hyperdrive mode or will it allow Google to monopolize a significant chunk of the market with a Big Brother-esque control and access over users’ data? Well there are a lot of layers before coming to a conclusion and eventually only time will tell, so join us as we analyse the possible implications of one of the fitness industry’s biggest news! Source: https://thenextweb.com/ Fitting In When Fitbit released its first device a decade ago, little did the company know that it would grow to become synonymous with fitness trackers. With over 27 million active users and nearly  90 million devices sold worldwide as of 2019, Fitbit’s is a success story which many of its past competitors are probably envious about; Jawbone and Lark are now distant memories but were fierce competitors back in the days, even Microsoft did not bother to venture forth in the wearable fitness market after its Microsoft Band 2. This left the market to Big Tech companies like Apple, Xiaomi, Huawei and a handful of smaller companies like Fitbit and, our darling here at TMF, Pebble.  Source: https://www.xda-developers.com/ Arguably ahead of its time with one of the best hardware and software all at an affordable price tag, Pebble was itse...
Source: The Medical Futurist - Category: Information Technology Authors: Tags: Future of Medicine Health Sensors & Trackers digital health google healthcare design health technology digital technology Fitbit acquisitions Source Type: blogs