Influence of cultural dimensions on promotional e-mail effectiveness

Publication date: January 2020Source: Technological Forecasting and Social Change, Volume 150Author(s): Ángel J. Lorente-Páramo, Ángel Hernández-García, Julián Chaparro-PeláezGraphical abstract

Source: Technological Forecasting and Social Change - November 6, 2019 Category: Science Source Type: research