I Hate to Break The News: Effective Marketing is Hard. And Costs Money.

I am honored to present today’s guest post from Tom Snyder.  Tom Snyder, is founder, president and CEO of Trivera, a seventeen year old strategic marketing and communications firm that has embraced the web from the very beginning. Tom oversees the day to day operations of the firm, and lives in suburban Milwaukee, Wisconsin with his wife Marjie and their two dogs. When Tom isn’t busy making his clients look like marketing rock stars, he’s also a wine snob, music junkie, Ex-Milwaukee Radio Guy, HDTV expert, political wonk, hopeless romantic and author of “The Complete Idiot’s Mini Guide to Realtime Marketing with Foursquare,” from Penguin Books. Broadcast advertising: DEAD!  Print advertising: DEAD! Direct Marketing: DEAD! Trade Shows: DEAD! Web sites: DEAD! Email Marketing: DEAD!  Long Live Social Media!!!!! A lot of folks have been regarding me as a go-to source for Social Media marketing for several years. My marketing firm, Trivera, produced Social Media University, the first major Social Media conference in Milwaukee in 2009 (we picked Phil Gerbyshak as one of our professors). So what I’m about to say may surprise you. If I see one more expert blog about the demise of any traditional marketing vehicle at the hands of the next new shiny Social Media object, I just may vomit. News Flash: NONE of them are dead, or even going away any time soon. And as much as some would like to believe that Social Media is the low cost silver...
Source: Phil Gerbyshak - Category: Life Coaches Authors: Tags: Assessment Attitude Communication Guest Posts Innovation Leadership Marketing Networking and Connecting Small business improvement ideas Social Media Marketing expertise Source Type: blogs