If I were the CEO of a health insurance company

Health insurance companies ( also known as health plans) don't have a good reputation in the US . They are usually considered to be villains who block access to medical care for patients in order to try to pinch pennies ; and many people believe that one of the reasons healthcare costs are so high in the US is because of the million dollar bonuses which health plan CEOs so generously reward themselves with. This money is siphoned away from funding quality healthcare services , as a result of which both doctors and patients suffer.Things are no better in India. Today, health insurance companies are merely financial intermediaries , whose marketing promises that they will pay the medical  bills when the client falls ill. While they  are very efficient at collecting the premiums , claims settlement is a painfully slow process , and most create a number of barriers when the client wants to claim reimbursement for a medical illness. If I were the CEO of a health insurance company in India. I would realize that this is a great opportunity to reinvent the industry , so that instead of being seen as bad boys , they would be looked upon as trusted advisors. The pharmaceutical industry has already ruined its reputation – and hopefully health insurance companies will learn from this experience, and behave in a more socially responsible manner !The healthcare ecosystem in India is broken for multiple reasons. Patients don't trust doctors; hospitals do too much unnecessary sur...
Source: The Patient's Doctor - Category: Obstetricians and Gynecologists Tags: Health United Healthcare Health insurance Aetna Mediclaim IRDA health plans Source Type: blogs