What Medical Device Designers Can Learn from a Heinz Ketchup Bottle

If you've ever tried to get ketchup out of a glass Heinz bottle, you are probably familiar with just how real that struggle is. At MD&M Minneapolis 2019, Brian Mullins, director of design and development at Kablooe Design, used the original Heinz Ketchup bottle as an example of why it's important to invest in the design of a product. "This bottle you see here ... it's really good at holding ketchup, but what they didn't really think about was how to get the ketchup out of the bottle," Mullins said. "There's a process involved. First you have turn the bottle upside down, then you might have to hold it at about a 45-degree angle, then tap on the 57 [on the neck of the bottle], then you get out a knife and start trying to pull out the ketchup, then you give it a shake, and the final step of the process is to clean off your shirt." It's an example of a company making a great product but not putting a lot of money or forethought into the user experience. That was until 2000 when Heniz introduced its EZ Squirt collection of a variety of kinds of ketchup in an easy squeeze bottle with an inverted design. "This is quite a novel innovation that Heinz did," Mullins said, referring to the new and improved bottle. "And they invested in the design and catered to the user needs. They actually paid an individual who invented a nice little silicon valve that holds the ketchup in. "When you squeeze it, it ...
Source: MDDI - Category: Medical Devices Authors: Tags: MD & M Minneapolis Design Source Type: news

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