Obalon ’s New Sales Model is Coming Together

Obalon Therapeutics said it has treated the first patients at its company-owned weight loss treatment center. The Obalon Center for Weight Loss is a medical facility staffed with physicians specializing in weight loss, nutritional counselors to help patients change their eating habits for sustainable weight loss, and other staff to help provide safe and effective treatment with the Obalon Balloon System. “We opened this direct channel to treat patients in order to improve outcomes and the access and affordability for patients with obesity seeking to lose weight with the Obalon Balloon System, William Plovanic, president of Obalon. “We invented, developed, manufactured, and now are facilitating delivery of this important therapy with the Obalon Balloon directly to patients.” Plovanic was named the president of the company late last week. The company’s balloon system is a non-surgical weight loss solution for people who are about 30 to 100 pounds overweight or have a BMI between 30 and 40. Published results from clinical trials supporting FDA approval showed a strong safety profile and demonstrated that patients receiving the Obalon Balloon System had twice as much weight loss than patients who received a placebo device with diet and exercise therapy. Obalon took onlookers on a wild ride earlier this year. The weight-loss specialist announced in April that it was eliminating all of its direct sa...
Source: MDDI - Category: Medical Devices Authors: Tags: Business Source Type: news