The fidelity and dose of message delivery on infant and young child feeding practice and nutrition sensitive agriculture in Ethiopia: a qualitative study from the Sustainable Undernutrition Reduction in Ethiopia (SURE) programme.
CONCLUSION: Despite variability observed in the breadth and depth of messages delivered, large-scale behaviour change communication programmes can achieve moderate to good message exposure among target groups. Qualitative data provide an in-depth insight into fidelity and may supplement our understanding of programme roll-out and implementation. Further research is required to understand longer-term message saturation including frequency and reach.
PMID: 31639070 [PubMed - in process]
Source: Journal of Health, Population, and Nutrition - Category: International Medicine & Public Health Authors: Salasibew MM, Moss C, Ayana G, Kuche D, Eshetu S, Dangour AD Tags: J Health Popul Nutr Source Type: research
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