Breaking out of data silos in commercial

 The healthcare business generates over a trillion gigabytes every year. That number is also known as one zettabyte –you may well want to get used to the higher order counts when it comes to data.  This zettabyte count will double, Moore ’s Law style, every two years. This explosion of data should portend the best of times: Just think about the applications and algorithms that could run on all those datapoints and the insights and innovation they could deliver.  The reality right now is somewhat more prosaic though. Most pharma companies are today drowning in data lakes, yet they continue to be relatively thirsty for insights. In particular, those valuable insights that arise from cross-divisional interconnectedness are far and few between.   An online survey of 800 people by eyeforpharma in July 2019 revealed that Only 2% of respondents consider their level of data sharing effective today. It also found that two out of five industry executives consider cultural factors, those that prevent data sharing, as the biggest hurdle for pharma companies to overcome data silos. A further 26% believe that meaningful technical capabilities to effectively share data are still lacking.   Unrealized potentialAnish Shindore, VP& Head of Digital Acceleration – DTx (and formerly Global Head of Commercial Data Solutions) at Sanofi, is not surprised by such findings. The data limitations within pharma mean even relatively simple interrogations are still a challenge, he says.Â...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news