Empowering patients with the right data at the right time

We ’ve all read about the potential for data to transform healthcare by enabling patients to better understand their conditions and engage better in their treatment.  Now a handful of pioneers are starting to demonstrate the potential and to justify some of the hype. Some rapid improvements in outcomes and adherence point the way to a future in which agile pharma teams routinely work with ever more real-time, real-world data to rapidly and iteratively improve patient insights and outcomes. In the era in which payments will increasingly be tied to results, such innovations should be of huge value, and will have the added benefit of nurturing much closer relationships between pharma, patients and healthcare providers, paving the way for further new insights and new products. If pharma can overcome concerns about privacy and restrictive approaches to data sharing, as well as its lack of digital skills the opportunities are vast. Improving adherenceNovo Nordisk is pioneering the use of data from smart devices to help patients and physicians work more effectively on managing diabetes.   It identified diabetes as an area where patient adherence was poor and proving especially difficult to improve, says Anders Dhyr Toft, Corporate Vice President of Commercial Innovation for Digital Health, Patient Support Programmes, Device Strategy& Marketing at Novo Nordisk.   “We wanted to make sure people get more out of our products and one of the biggest issues and barriers to...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news