Going from strength to strength

”UNISON is going from strength to strength,” the union’s national executive council heard at its meeting in London today. “We are continuing to grow, with membership increasing by 8,413 so far this year,” general secretary Dave Prentis told the meeting. He noted that the biggest growth occurred during the week of the Labour Party conference – with a particular spike on Monday and Tuesday – when UNISON featured in newspaper and broadcast bulletin reports from Brighton. But the issue is one of looking forward with ambition, hoping to grow from a union of 1.3 million members to two million over the coming years. And the union is not resting on its laurels. Next month will see a repeat of the union’s Go for Growth focus on recruitment and retention across all parts of the union: UNISON Centre, regions, branches and individual activists. This will include a specific focus on retaining members, following research on why members leave. Trying to retain or recapture members as they’re leaving has limited effectiveness, the NEC heard. The key is to contact them and make them feel welcome in the union as they join and in the first few months following their joining. See our Go for Growth website Recalling the Labour conference and UNISON’s role in getting key policies adopted, Mr Prentis recalled that it was dominated by “the imminent general election and the uncertainty over Brexit”. The NEC was briefed on the union’s plans for a likely general election somet...
Source: UNISON Health care news - Category: UK Health Authors: Tags: News BREXIT general election Go for growth national executive council NEC Source Type: news