Investigating the media power of a population health monitoring survey: case study of the NSW Schools Physical Activity and Nutrition Survey (SPANS).

Conclusions : Population health surveys are newsworthy and when coupled with strategic dissemination, media can contribute to communicating health issues and interpreting findings in ways that are relevant for consumers, policy makers and stakeholders. Implications : This case study emphasises the news value of government-funded population surveys, while providing a cautionary note about media focus on individual studies rather than a larger body of research evidence. PMID: 23731113 [PubMed - in process]

http://www.ncbi.nlm.nih.gov/pubmed/23731113?dopt=Abstract

Source: Australian and New Zealand Journal of Public Health - June 1, 2013 Category: Global & Universal Authors: Espinel PT, Laws R, Bonfiglioli C, Hardy LL, King L Tags: Aust N Z J Public Health Source Type: research