Testing General Versus Specific Behavioral Focus in Messaging for the Promotion of Sun Protection Behaviors.

CONCLUSIONS: This study advances our understanding of strategies for skin cancer prevention campaigns. Specifically, it suggests that focusing on a single sun protection behavior with targeted beliefs may be valuable as a first step in encouraging sun safety. PMID: 31586204 [PubMed - as supplied by publisher]

https://www.ncbi.nlm.nih.gov/pubmed/31586204?dopt=Abstract

Source: Annals of Behavioral Medicine - October 3, 2019 Category: Psychiatry & Psychology Authors: Bleakley A, Jordan AB, Strasser AA, Lazovich D, Glanz K Tags: Ann Behav Med Source Type: research