University of Minnesota, Fairview roll out new 'M Health Fairview' brand

Over a year after a joint agreement between the University of Minnesota, University of Minnesota Physicians and Fairview Health Services was approved, the three groups on Tuesday unveiled the public launch of their new joint brand: "M Health Fairview." The name and a logo, which draw heavily from the University of Minnesota's existing branding, will start to appear in hospitals and clinics in November; that rebranding will continue into 2020. M Health Fairview plans to advertise the new brand with…
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