Effective Regulation of Alcohol Brand Placements in Movies could Limit Underage Drinking

Researchers at the Norris Cotton Cancer Center have found that current constraints on advertising for alcohol products in movies that adolescents watch are not effective. The study, “Trends in Tobacco and Alcohol Brand Placements in Popular US movies, 1996 through 2009,”was published online in the May 27, 2013 JAMA Pediatrics.

Source: News at Dartmouth Medical School - May 29, 2013 Category: Hospital Management Authors: derik.hertel at dartmouth.edu (Derik Hertel) Source Type: news