Virtual public relations

Being a web-savvy lot, End Game readers will have heard of Second Life, the online roleplaying game that was big in the giddy, wasteful days before the recession.For those who were doing other things, we will explain. The game allowed players to design an outlandish character (or “avatar”) and stroll around a fantastical virtual world complete with alien landscapes and thousands of fellow players.Licensed to do entirely as they pleased, participants built palaces, fought battles

Source: HSJ - April 18, 2013 Category: UK Health Source Type: news