Making it about the patient, with the patient

While attending a recent eyeforpharma conference, the words of one particular speaker stuck with Laurie Meyers.“There was a patient who spoke and said something that struck me to the core. He said, ‘if you do it without us, then it’s not about us’. Those words said it all for me, for Genentech, and for all of our industry partners,” says Meyers. “We must involve patients early and often in co-cre ating and ideating on solutions meant for them.”Genentech was already working to engage with patients in a more meaningful way before she heard this speaker but his observation has since become a ‘north star’ for Genentech’s new Patient Engagement function, says Meyers.Today this approach is informing work the company had already been doing to improve the ways it served patients. “We’re continually looking at what we do, who it’s helping, and asking ‘how can we be better?’. Our leadership team listened to customers and patients, they evaluated some of our programs and services, and they said that we must do better.”She adds that while there were already a number of teams in place who directly worked with patients, as well as many others who served them indirectly, a dedicated and focused initiative on patient engagement operations that would define what a “great experience” for patients looks like was needed; one “that would unify our entire organization around that outcome”, she says. The numbers so far speak for themselves. “This team is i...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news