How does Garnier’s Olia oil powered hair color work?

Lisa asks…The website for Garnier’s Olia is pretty amazing because it says this hair color is powered by natural flower oils instead of nasty ammonia. How does this product work and is it really better than Clairol or any other at home color kit? The Beauty Brains reply: Taken at face value, Garnier’s Olia sounds like a breakthrough new hair coloring treatment. Let’s look at some of their claims. Olia claims Unlike traditional haircolor, Oila uses an exclusive 60% oil blend, with natural flower oils, in the colorant. The unique oil-based formula maximizes the coloring process to achieve permanent color results. It propels colorants deep into hair, without ammonia, for pure, vivid, long-lasting color. Olia visibly improves and restores the look of hair, as oils help to reverse roughness and dullness for softer, shinier hair with bounce. Now let’s look at the formula and see what it tells us about these clever, but somewhat confusing, claims. Ammonia free is not new Ammonia free color is nothing new, many brands offer this technology. While ammonia does give you more color lift which allows you to you lighten hair more, ammonia free colors do a fine job as well. Looking at the ingredient list (see below) we the same standard non-ammonia colorants that they teach in beauty school. What about the natural flower oils? While “natural flower oils” sound good if you look at the ingredients you’ll see that the 60% oil blend is primaril...
Source: thebeautybrains.com - Category: Consumer Health News Authors: Tags: Questions Source Type: blogs