Buying local? Higher price means higher quality in consumers' minds

(Indiana University) Why are we willing to pay much more for a six pack of craft beer, a locally produced bottle of wine or a regional brand item, often choosing them over national brands? It's because when people prefer to 'buy local,' they more frequently base their decisions on price as a perception of quality, research shows.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news