Tanning industry uses promos, cheap prices to lure adolescents and young adults

(University of Colorado Anschutz Medical Campus) Everyone knows cigarette smoking causes cancer and as a result, prices and advertising are closely regulated to discourage youth from starting. But another cancer risk, indoor tanning, which has been shown to cause melanoma, lags in regulation. Researchers at the Colorado School of Public Health have found that the tanning industry uses marketing strategies that appeal to adolescents and young adults, including unlimited tanning packages, discounts, and even offering free tanning when paired with other services like an apartment rental or gym membership.
Source: EurekAlert! - Medicine and Health - Category: International Medicine & Public Health Source Type: news