U. S. Backing for Heated Tobacco Products Triggers Misrepresentation

By Wendell BalderasBANGKOK, Thailand, Jun 14 2019 (IPS) The U.S. Food and Drug Administration’s (FDA) decision authorizing the sale of Philip Morris International (PMI)’s heated tobacco system, IQOS, in the United States inadvertently puts a foot in the door to increase sales of new tobacco products in the developing world. In April this year, the FDA authorized the sale of IQOS heated tobacco products in the US. However, it clarified that it has not approved IQOS as a ‘modified risk tobacco product’ (MRTP). But PMI is riding on this ‘US-FDA approved for sale’ of its IQOS as also safer alternative to regular cigarettes to Asian governments. In Indonesia, PMI’s local subsidiary PT HM Sampoerna signed a Memorandum of Understanding (MOU) with the Ministry of Research, Technology and Higher Education (Kemenristek Dikti) to support IQOS research and capacity building. Local tobacco control advocates have criticised this collaboration claiming this is an industry tactic to attract new smokers, especially among the younger generation. Meanwhile PMI’s plans to sell even more cigarettes in Indonesia remain on track reflected by its ubiquitous cigarette advertisements. While Malaysia’s Control of Tobacco Products Regulation requires pictorial warning on all tobacco products, IQOs is being sold as safer alternatives to regular cigarettes without these warnings. IQOS is marketed via social media and have escaped the arm of regula...
Source: IPS Inter Press Service - Health - Category: International Medicine & Public Health Authors: Tags: Aid Development & Aid Environment Featured Global Headlines Health TerraViva United Nations Women's Health Source Type: news

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Authors: Klement RJ PMID: 32212835 [PubMed - as supplied by publisher]
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