The effect of influencer marketing of food and a “protective” advertising disclosure on children's food intake

ConclusionsInfluencer marketing increases children's immediate intake of the promoted snack relative to an alternative brand. Advertising disclosures may enhance the effect.

Source: Pediatric Obesity - June 5, 2019 Category: Eating Disorders & Weight Management Authors: Anna Elizabeth Coates, Charlotte Alice Hardman, Jason Christian Grovenor Halford, Paul Christiansen, Emma Jane Boyland Tags: ORIGINAL RESEARCH Source Type: research