Is piracy helping or hurting online word of mouth buzz around motion picture releases?

(Institute for Operations Research and the Management Sciences) Researchers from the University of Houston and Western University in London, Ontario, published new research in the INFORMS journal Management Science that has found that the power of word of mouth (WOM) is effective at boosting demand for counterfeited copies of motion pictures, but it depends on when the copies are made available.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news