For people with strong life purpose, making healthier choices may take less effort

(University of Pennsylvania) Why do some people easily meet their fitness goals and love eating healthy foods while others struggle to do either? New research from the Annenberg School at the University of Pennsylvania indicates that people with a stronger sense of life purpose are more likely to respond positively to health messages and experience less activity in brain regions associated with conflict processing when exposed to these messages.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news