Research calls for analysis of corporate ethics in the global sports industry

(University of Kent) A new book co-written by a University of Kent sports scientist recommends corporations and organisations engage more effectively with communities -- rather than taking a 'top down' approach -- to improve relationships and outcomes in the sport sector. Such outcomes include approaches to the financial resourcing of schools and community groups, shared development of sport-based educational material, and the general promotion of sport and physical activity.
Source: EurekAlert! - Medicine and Health - Category: International Medicine & Public Health Source Type: news