Building on the success of Grovember

We’re going for growth in May, following on from the success of the Grovember. That month of activity by the whole union made us not only the biggest union in the UK – but a growing one. We’re not resting on our laurels, however. If November showed that by acting together we can push our recruitment into growth, May is about applying what we learned and starting to develop a sustainable union-wide recruitment and retention plan strategy. UNISON is aiming to run two or three month-long campaigns each year where branches, regions and the centre focus on recruitment and retention and make sure our union continues to grow and grow stronger. So what did last winter’s Grovember campaign achieve, that we’re so keen on building on it? Well, 2018 was the first year we ended December with more members than we had on 1 January. Recruitment in November 2018 was 4,494 – or 10% –  higher than in November 2017. But more importantly, the number of people leaving the union fell by 29% – our recruitment wasn’t just about pouring new water in a bucket that was leaking heavily. So let’s look at the figures for the past three years. The work by individual stewards and reps, branches, regions and UNISON Centre – including national recruitment advertising – has seen our recruitment steadily improve. We signed up a little more than 146,000 new members in 2016, climbing to 168,000-plus in 2018. Yet still we saw the union shrink by more than 35,000 members in 2016 and almost ...
Source: UNISON meat hygiene - Category: Food Science Authors: Tags: P.S data Go for growth grovember recruiting recruitment Source Type: news