Social Norms Measurement: Catching up With Programs and Moving the Field Forward

To date, there are numerous normative change programs for AYSRH in the field and going to scale [1]. Many of these are doing so, however, with scant evidence of the desired normative change outcomes, resulting largely from the fact that social norms' measurement has lagged behind [2,3]. As programs are developed to shift social norms to improve adolescent and youth sexual and reproductive health (AYSRH) outcomes, rigorous but practical approaches are needed to identify the social norms that are influencing behaviors, measure changes in social norms, and understand how these changes impact behavioral outcomes.

Source: Journal of Adolescent Health - March 20, 2019 Category: Child Development Authors: Elizabeth Costenbader, Beniamino Cislaghi, Cari Jo Clark, Laura Hinson, Rachel Lenzi, Donna R. McCarraher, Courtney McLarnon-Silk, Julie Pulerwitz, Bryan Shaw, Leigh Stefanik Tags: Commentary Source Type: research