Sensory tests suggest 'liking' wines made with native grapes a learned response

(Penn State) Consumer preference or aversion to wines made from native grapes -- such as Concord, Niagara and Catawba, which are grown in North America -- may depend on early exposure to the fruits' sweet, ultra " grapey " taste and aroma, according to researchers who conducted sensory tests with wine drinkers in Pennsylvania and California.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news