Ways to Grow Your Private Practice Client Base

Editor’s note: This is part two of a two-part series. Look for part one, “Finding the Right Market for Your Private Practice.” Private practice is a consistently growing area for communication sciences and disorders (CSD) professionals. Whether making the transition from employee to employer, or trying to expand an established business, private practitioners want to grow their client base. If you’re looking for places to reach potential clients, try some of these approaches to marketing, collaboration and outreach. Get on social media Use social media—such as Facebook, LinkedIn and Twitter—to share news and information about communication disorders and other relevant topics. Serve as an expert to media outlets by writing articles about aspects of your profession or practice and submitting them to local papers or magazines or by providing interviews for TV and radio stations on topics related to how you serve the community. Build community relationships Offering free screenings to organizations in your area can also yield large numbers of referrals. Provide day care centers and preschools with information about your practice and offer free audiology or speech-language screenings for children. Reach out to and share information with related professions—physicians, social workers/case managers, occupational and physical therapists—who might refer clients to you. You want child care providers and other health care professionals to refer to you, but they need to tr...
Source: American Speech-Language-Hearing Association (ASHA) Press Releases - Category: Speech-Language Pathology Authors: Tags: Audiology Private Practice Slider Speech-Language Pathology business management Source Type: blogs